May 23, 2018

Infinix Unveils Davido As Brand Ambassador


INFINIX Mobility unveiled star act Davido as its Brand Ambassador on Tuesday. The 'Assurance' crooner was unveiled as Brand Ambassador at the prestigious Radission Blu Hotel Lagos.

One of the leading smartphone makers, INFINIX Mobility Limited, has distinguished itself from its competitors with its tech, bold, stylish brand persona which is a perfect mixture of technology and art. This has appealed to its target audience immensely and its “The future is now”
mantra has also encouraged its young fans to be creative and be productively efficient in their various fields of specialization. A lot of strategies can be linked to the uprising of INFINIX Mobility Limited.

One of them is being able to understand the extent of connection of its target audience to certain pivotal aspects of Pop culture and creating affiliations with notable icons to propel the brands to new heights. Multiple award-winning singer, Born David Adedeji Adeleke career has been nothing short of amazing. From chart topping singles, awards, ground breaking records, worldwide tours to global recognition, this was
yet another major milestone attained for the singer as he was all smiles today while putting pen to paper to be the new face of INFINIXMobility Limited.

Speaking at the media unveiling, Infinix Marketing Communications Manager, Mr. Adetayo Odunowo, re-echoed the brand’s innovative culture from its formative years till date. He spoke about the unveiling and Infinix commitment to continually give theirbudding fans what they want and when they want it. “Apart from consistently dishing out world class gadgets, we at INFINIX Mobility Limited, understands that our fans are young trend setters and so is Davido’s fans and since we are a brand that is known over the years as bold and stylish, bringing Davido in as part of the team was a welcome development from all of us at INFINIX Mobility Limited,” Odunowo reiterated.

Infinix being one of the leading smartphone makers and Davido as one of the biggest music artistes to emanate from Africa in recent times. It’s no coincidence that they have come together to form a cohesive partnership They are both trendsetters who possess a similar fan base that are built to challenge the norm with their ideas and line of work. They are both tech savvy entities that have built their reputation on the emphasis for top notch delivery, Infinix through their smartphones and Davido through his music.

Davido on his part assured guests and excited fans of greater things to come as he expressed his eagerness to promote the Infinix brand across Africa and beyond. The event also witnessed the formal signing of documents between Infinix represented by Country manager Mr Jay liu and Davido. Highlight of the event was a question and answer session with Infinix fans, media organizations with Davido on his plan for the future with Infinix. Other dignities and media organizations who graced the event included MTV Base presenter Vj Ehis, Social media Influencer Lasisi elenu, Channels TV, Sound City, Rave Tv as well as other top personalities present at the event. 


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