Jan 15, 2017

Powered by Snapdragon 821, the HTC U Ultra keeps “U” top of mind


Sure to turn heads with its advanced technology and designer good looks, the new HTC U Ultra takes it to the next level with help from the Qualcomm Snapdragon 821 processor.

Made of layers of glass, the HTC U Ultra looks like no other device. Reflected light gives it a unique sheen that changes based on the angle, and its glass back blends into the side of the phone, so it sits comfortably in your hand.

HTC Sense Companion, a machine learning technology, helps the HTC U Ultra get to know you over time in order to make your life easier. Noting your mobile usage habits, it can adapt to fit your needs. It can be used for multiple applications, like optimizing battery life based on your patterns and recommending restaurants based on your proximity and their popularity. And with its always-on capabilities, the phone can be ready to respond to your every request, from unlocking it for use to starting hands-free navigation.

Advanced Snapdragon camera technology supports the HTC U Ultra’s 12MP main camera and 16MP front-facing camera. Phase Detection Auto Focus and Laser Auto Focus are integrated into the main camera, so you can catch every moment and take crisp, blur-free photos. The HTC U Ultra’s front camera is designed to let you easily switch between 16MP and UltraPixel, a camera technology that’s 4X more light sensitive than the default 16MP camera. In UltraPixel mode, the camera can adapt to the lack of light, capturing bigger pixels for better photos once the sun goes down.

Photos and videos can be viewed on the HTC U Ultra’s brilliant 5.7-inch, Quad HD display. The phone’s dual display means you have access to two screens at a glance: one for day-to-day activity and another for convenient access to features you use the most such as your top contacts, app shortcuts, and notifications.

High-resolution audio, or sound quality even an audiophile would approve of, is another plus for the HTC U Ultra thanks to the integration of the Qualcomm Aqstic audio codec. This audio technology has a Hi-Fi-grade digital-to-analog converter (DAC) that is designed to support up to 192-kHz, 24-bit playback, a high-resolution standard used by recording studios to master tracks. The HTC U Ultra also supports HTC USonic technology, which is engineered to analyze the shape of your ears and adapt every note, nuance, and tone to your individual hearing and surroundings. In other words, you’ll never miss another detail. The phone uses four high-sensitivity omnidirectional mics to capture positional, 360-degree sound, so recorded audio and video is immersive and spatially accurate.

The HTC U Ultra runs on Android 7.0 Nougat OS. It has 4GB of RAM and the option for 64GB or 128GB of storage space, with expandable memory of up to 2TB. The phone has a 3000 mAh battery and our Qualcomm Quick Charge 3.0 fast charging technology built in, designed to refuel the HTC Ultra four times faster than with conventional charging.

The HTC U Ultra pre-order starts today in the US and in mid-Feb in the UK, and is expected to be available mid-March in the US, UK, and China.


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