1:53 PM
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MediaTek, a global semiconductor leader, today announced its plan to
bring holistic, fully integrated system solutions to the automotive
industry beginning Q1 2017.
The market for connected and autonomous vehicles continues to grow,
and the automotive industry and car-makers demand advanced technologies
equipped with a blend of power-efficiency, processing power and
affordability. MediaTek’s technology expertise in chipset design - for
mobile, home entertainment, connectivity and IoT - positions the company
well to bring innovative multimedia, connectivity and sensor solutions
to the automotive industry.
“The demands of connected and autonomous vehicles require a unique
portfolio of technologies.” MediaTek’s core competencies create a
natural progression for us to design for the future of driving,” said JC
Hsu, Corporate Vice President and General Manager of the New Business
Department Business Unit at MediaTek.
“We have a strong technology portfolio generated from $10 billion in
research and development investment over the past 12 years from modem
and RF advancements to computing technologies to connectivity , and
intelligent algorithms, added Hsu. “We are developing semiconductor
solutions to make an impact in the automotive industry and are focused
on core areas of In-Vehicle Infotainment, Telematics, safety ADAS to
further the evolution toward autonomous driving.”
MediaTek’s ability to scale product development and production –
drawing from its experience powering around 1.5 billion connected
devices a year – will benefit automobile manufacturers and their
suppliers. MediaTek solutions for automobile manufacturers will cover
four key areas, including:
- Advanced Driver Assistance System (Vision-based ADAS): Reimagined from the ground up, MediaTek’s ADAS system will feature cutting-edge, decentralized Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
- Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies in order to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
- Superior In-Vehicle Infotainment: MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
- Enhanced Telematics: MediaTek Telematics is a robust solution to handle a variety of high-bandwidth information transfers and is able to support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE etc.) and map-based applications. MediaTek Telematics offerings align with the company’s core strengths: power-efficiency, highly integrated system-in-packages, broad networking and connectivity support.
By offering technology solutions in four key areas, MediaTek will
help solve a key concern for the future of driving: fragmentation.
Automobile manufacturers often work with multiple vendors that
specialize in a single, ‘best-in-class’ solution. Products are thereby
sourced separately and don’t always ‘talk’ to one another seamlessly.
“The complicated systems of tomorrow’s high-tech cars will require a
high degree of integration, innovative power management and improved
functionality to support both the highest level of safety demands and
driving experiences consumers need,” said Hsu. “MediaTek will bring one
integrated package of semiconductors to the market – a holistic solution
that is now lacking in the auto industry.”
MediaTek currently ranks among the world’s leaders in several diverse
product categories, owning the top position in chipsets for Digital
TVs, tablets and DVD/Blu Ray players. The company delivers an intuitive
hardware and software application platform across the connected home and
smart device landscape, specializing in three key areas that few
competitors can offer as one holistic solution: an advanced SoC
(system-on-chip) using a fraction of the typical power required by other
chipsets, premium multimedia capabilities and leading, global
connectivity. MediaTek is now creating the optimal, all-in-one system
solutions to help power the future of driving.
MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.
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