Dec 27, 2016

Introducing UMIDIGI


2016 was a breakthrough year for UMi but we never seize to settle, in 2017 we're going to set out anew with the new logo - UMIDIGI. UMIDIGI stands for UMI Digital, our exploration and innovation in the realm of digital products.

This new identity clearly tells who we are, what we do, and our vision into the future.

The previous success of smartphone products is the foundation upon which we thrive into more varieties of digital product lines, such as Robots, Smart Bluetooth Headsets, Smart Home and more.

The Bauhaus inspired new logo design, adopts simpler stroke and form as to generate more technological perception and openness, and a hint on the tagline “form follows function”, a principle associates with modern industrial design.

It is our mission is to grow steadily from a smartphone oriented manufacturer to a compelling digital tech company, with our products and service to be further enhanced, optimized and always on the cutting edge.


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